Houston Dynamic Displays is one of the leading provider of Digital Signage Solutions in the State of Texas. For more information you can visit their website at www.houstondd.com
What is digital signage?
Digital signage is a segment of electronic signage that utilizes a combination of digital display hardware, specialized software and impactful content to provide dynamic, highly effective messaging, advertising and promotion.
Exterior digital signs (sometimes called LED displays, LED electronic message centers or simply LED signs) can be used to promote your brand, image or message to those passing by vehicle or on foot. Interior digital signage (also called digital displays) can enhance any business or organization to provide menus, wayfinding, directories, advertising, promotions or entertainment to your clients and patrons.
For this article we will focus on interior digital signage
So, what are the signs that you need digital signage for your business?
1. Your visitors are out of the loop.
- “Do you have any specials?”
- “What are your holiday hours?”
- “Where is the conference room?”
- “Is there a sale today?”
- “What time is your church service?”
Do these questions sound familiar? Whether you are a restaurant, office building, church, small store or large business, consider digital signage to keep business flowing. Digital signage can enhance your customer experience, keep your audience informed and get their questions answered before they even ask. This will leave your staff free to deal with more complex customer service tasks and issues. Further, static wayfinding signage can be out of date and difficult or costly to maintain. With digital signage, your clients will always be in the know.
2. Your business space is visibly dull.
Are your customers surrounded by:
- Plain walls?
- Dusty framed paintings?
- A couple of static posters?
Your customers begin evaluating your business as soon as they walk in and continue during their entire stay. Be sure you create an exciting, engaging environment to compliment your products and services. Digital signage can do this. Whether with a bright, colorful display or an impressive video wall, digital signage has proven to be an effective way to impress consumers and establish yourself as an unforgettable brand. Digital wayfinding signage can also help direct your clients to where they need to go. Best of all, digital signage can be easily modified and adapted with changes to your layout.
Related: Why You Should Be ‘Techorating’ With Digital Signage
3. You’re wasting money on paper.
Digital signage can save you money. Not only is the return on investment great (see below for some revenue ideas), digital displays can also save you money on paper and printing. With COVID, printed menus, pamphlets and brochures have been reduced greatly while being replaced by QR codes read on mobile devices. Digital signage can enhance that experience with more visible menus, promotional items and featured specials. Digital sign software is easy to use and can quickly obsolete your printed materials.
4. You’re looking for ways to boost sales.
Digital signage is the perfect salesperson. It is knowledgeable, informative, always on time and never calls in sick! Digital signs work for you every day. Some ways you can increase revenue with digital displays include:
- Cross-selling and up-selling products with video ads
- Introducing your new product or promotion in a visual way.
- Selling digital ads to your vendors or partners.
- Engaging customers and visitors in social media communications by offering coupons, discounts and giveaways to encourage repeat customers and social media interaction.
This article was originally published on Houstondd.com and is written by Hussain Ali. HD2 is an award-winning software, hardware, digital design & service company that provides unique, user-friendly, cost-effective digital menu, signage and temperature displays. You can visit Houstondd.com for more information.
