This article is sponsored by DS 360. Contact DS 360 for a free 15 minute consultation.
Starting a new business or revisiting your current website for more traffic and results? See below our thoughts on laying out a perfect website to help your business grow!
A Clear Message!
Let’s start with your home page. Is your message to your potential customer immediately clear? When visitors come to your home page, can they tell right off the bat what you offer and how it will help them? Is your overall message clear and customer focused throughout your website?
Look critically at your homepage and your website pages.
How does your message read?
Is your message about you?
Or is it about your customer?
Are you clearly telling your potential customers how they will benefit from your product, service or site?
NOT SURE HOW TO FIX THIS?
Consider getting a good copywriter. A good copywriter will help clarify and focus your message on your customer, will know how to tap into their emotions to get them to take action, and are basically worth their weight in gold.
A Clear Call to Action
Does your home page and your website have a clear call to action (CTA)?
A Call to Action (CTA) is usually a button asking your visitor to do something, like Call Now, or Book an Appointment, or Buy Now. It’s something specific and action oriented that asks them to do the next step to working or purchasing with you.
On this site my CTA is the Get a Quote button. You practically can’t get away from it on the home page. If the urge strikes people to get in touch with me, I want that button available. I don’t want them to have to search around for it.
Declutter
This is the one that perhaps most of us mess up at some time or another. We try to throw everything at our potential customer right away, to let them know that we offer this, and that, and that other thing too just in case they might need it. We don’t want them to miss out! We want them to see all the amazing things we offer.
But how does your potential customer feel about that? Thrilled they have so many choices? Or confused, wondering how this mishmash of stuff will help solve their problem?
According to Hick’s Law,
“the time it takes for a person to make a decision as a result of the possible choices he or she has: increasing the number of choices will increase the decision time logarithmically.”
Social Proof
When people aren’t familiar with you or your products or services, they will need reassurance that you are legit and worthwhile before they hand you their money. They want to know others have gone before them and been happy with the result.
Make sure you share proof of positive results from your work to reassure new customers that you are valid and do good work or provide a great product.
Social proof can take the form of:
- Reviews
- Testimonials
- Case Studies
- Positive posts from your social media
Display product reviews, case studies, or testimonials from your customers.
Easy to Navigate
Can potential customers easily find what they are looking for?
Are the most prominent items in your main website menu what a prospective customer might be interested in?
Keep the menus at the top of your page simple, and move many of the secondary links that most users may never or rarely visit down to the footer. Try to reduce the choices up top to help people find the important stuff first. If they really want to read your privacy policy, they’ll scroll down to look for it.
Disclaimer:
The complete version of this article was published in Sparkem Studio. Read the complete article here.
