It has high engagement rates
With more than 25 million businesses actively using Instagram to market to their target audience. The Posts with at least one hashtag average 12.6% more engagement than posts without any hashtags. This alone is reason enough for many marketers to use the platform.
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It’s visual
Considering that visual content is more engaging than text, Instagram gives a huge opportunity to promote the product. Instead of trying to send followers to your site to make a purchase or explain the benefits of working with you, you can use photos to create a more compelling message.
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Use Instagram Insights to hone your social media marketing strategy
If you’re just starting out on your social media marketing strategy, using Instagram Insights can provide you with specific, pertinent information about your followers and how your content is performing, which you can use to improve your other social media marketing campaigns as well.
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Your business may already be there
Whether you’re on Instagram or not, some of your customers probably are which means that someone may have already posted about your product. This is especially benefitting for you if your business has a physical location, like a retail store or restaurant. Users can add location tags to each of their posts, through which customers can track you which will increase your sale.
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Hashtags can increase your visibility
As a new business on the block, you may get intimidated by the competition, but with the proper use of hashtags, you can separate your company from the herd.
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You can use stories to make your business relatable
Instagram is a great way to show potential customers that you are more than just a faceless corporation. This can be done through many of the app’s features, but you can really make an impression with live posts and stories.
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Targeted advertising
Instagram also offers paid advertising options for businesses. And although you can run a successful account without spending a dime, these advertising features can be an effective way to grow your business.
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