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With the digital world taking over, the future of e-commerce is incredibly bright. But, starting an e-commerce business is a lot of work and demands proper steps and decisions that need to come together at the right time. To help, we’ve put together a comprehensive step by step guide of starting an e-commerce business, this article carries all the information you will need to start an e-commerce store from when researching, launching, to growing profitable e-commerce business.
Step 1: Research the e-commerce space and find your niche
The very first step in learning how to start an e-commerce business is performing the necessary research whether the research is about competition or product itself, just like if you were starting a restaurant, you will looking into different locations, food options, and themes, you’ll want to investigate the e-commerce area you’re interested in and make some decisions concerning what you have in mind.
Start by making a list of potential products you want to sell in your store. Think about a product that you, your friends, coworkers, or your family would be interested in. Also explore social selling sites like Pinterest, Etsy, Amazon, or even Instagram for more input on what to sell. There is inspiration everywhere, once you start looking, and you can also verify whether your product ideas are any good by searching for them on Google Trends.
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Step 2: Building Your Online Store
Once you have chosen your products and done your competitor research, the next thing to do is build your online store. Choosing the right e-commerce hosting platforms like Shopify can make setting up a store easier for you as it has lots of templates to start with for free and an easy-to-use online store builder that doesn’t need coding input. Another important thing while setting up an online store is
- Choose the right domain name.
Make sure your domain name is short, unique, catchy, and brandable, one that can attract potential customers.
- Setup your products.
Prepare and set up your products and other details on your website with required details, prices, and shipping and payment methods.
- Develop a successful SEO Strategy.
Try to figure out what keywords (long-tail keywords) your customers would use to search for your products and optimize your web pages using those keywords.
- Launch your website.
Publish your website on the internet.
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Step 3: Promoting Your Ecommerce Business
After you’ve launched your store, concentrate on e-commerce marketing, everything else can wait until you’re sure you can generate traffic and reach potential customers. Start by promoting your business on free marketing channels like social media, then move onto paid channels once you’ve created some awareness and generated some traffic.
Also, make sure you reinvest some of your profits into your ads. This isn’t the time to pocket all your earnings. Keep a close eye on the relationship between profits earned and money spent on e-commerce marketing by checking your advertising ROI twice a week at a minimum.
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Step 4: Work On Store Optimization
Once you’ve laid down the foundations for your e-commerce business, the next and important step is to optimize your website. Improve your website speed. Create an intuitive navigation bar. Focus on creating great product pages. Display related items. Optimize your store search. Lastly, check how your store looks on mobile devices.
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Step 5: Update Your Inventory Frequently
Bestselling products tend to fade away quicker than other products, which is the reason why inventory is very important. Keep looking for new product that could keep the traffic coming to your store. Do not rely on just a few products to drive all your sales. Rather, offer new arrivals to your existing customers and frequently test new product ideas based on Google Trends. Also, keep a keen eye on your competitor what they are selling and their marketing strategies.
Follow us on Facebook & Instagram to stay tuned. If you have recently started your business or you are a work from home South Asian Women, then send us your story and business information, and we would love to publish it for our readers.
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